According to reports, Mumbai-based digital advertising network Fork Media has acquired a majority stake in adtech firm Inuxu for $3 million in a cash and stock deal.
As part of the deal, Fork Media will acquires 51% of equity and Inuxu will continue to work as an independent entity developing products for it. Fork Media will be providing capital, technology, infrastructure, and sales support.
Rohit Bagad, the founder of Inuxu, said, “Inuxu and Fork are able to create niche market for themselves in the highly competitive and infamous adtech space. Inuxu and Fork as a single force will be able to reach 50 million unique users serving 4 billion plus impressions per month.”
Inuxu‘s ad tech platform ‘adgebra’ is a unified, high impact ad units marketplace which offers multi-tier targeting across device types. Adgebra has inbuilt audience segments and fraud protection, adgebra promises near 100% ad-viewability with two times more brand engagement and recall.
Founded in 2013, Inuxu is well known for delivering personalised and interactive ads to its users. Inuxu also owns ‘adgebra’, a multi-device adtech platform, that delivers high impact ad units with in-built audience segments, data management platform, and fraud protection.
