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PVR launches VKAAO; Now get Your Choice Of Movie, At Your Choice Of Theatre

PVR launches VKAAO
Sanjeev Bijli, Yami Gautam, Hrithik Roshan and Kamal Gianchandani at the launch

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PVR launches VKAAO; Now get Your Choice Of Movie, At Your Choice Of Theatre

India’s largest cinema exhibition company, PVR launches VKAAO – a collective action web-platform enabling individuals to choose films that play in their local theatres.  Starting today, Vkaao will offer India’s first ever ‘Theatre on Demand’ service to the entire PVR Cinemas circuit. PVR Cinemas will provide all its theatrical venues for individually curated events showcasing Vkaao’s growing collection of hundreds of studio and independent films.

Looking to introduce a new way of movie going to India, Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. Said, “Movie goers are empowered to select a film, screening time, and nearby theatre, and then spread the word to their immediate and online community. Once a necessary number of patrons commit to attending, the screening will get confirmed and Vkaao will reserve the theatre, manage ticketing and ensure delivery of the film.”



Partnerships with distributors and independent filmmakers have helped Vkaao build an extensive library of content for audiences to choose from, covering a wide array of film genres and subjects. Through local, community-based approach, new and old releases can reach theatres and audiences and targeted markets through this platform.

“The most interesting aspect of VKAAO is that it empowers audiences to find their preferred films and films to find their audiences. We are extremely pleased to offer a platform that facilitates for exhibitors, film-makers and producers, an extraordinary collaboration with movie goers and influencers,” added Kamal Gianchandani, CEO PVR Pictures Ltd.


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