Air India, meanwhile, faces its own crisis. The Tata-owned carrier had been attempting a complete rebrand and operational overhaul since its $2.2 billion acquisition in 2022. Thursday’s crash marks the deadliest incident in Air India’s recent history and poses a significant challenge to its modernization strategy. The airline recently ordered 220 Boeing aircraft, including 20 Dreamliners, signaling its long-term bet on the manufacturer.