BigHaat Drives Explosive Growth with Netcore’s AI-Led Engagement Platform

Leading agri-digital platform BigHaat has delivered a sharp turnaround in customer loyalty and profitability by embracing AI-led retention marketing. Serving over 25 million farmers across India, the company reported a 98% increase in total orders, an 89% jump in revenue, and a remarkable 25× return on investment (ROI) within 6 to 12 months after partnering with Netcore Cloud.

Shifting from Acquisition to Retention-Led Growth

Operating across Tier 2 and Tier 3 markets, BigHaat plays a vital role in modernising India’s agricultural value chain through a hybrid digital and offline model. As the platform scaled rapidly, rising customer acquisition costs began impacting long-term sustainability. BigHaat’s leadership identified a critical pivot: future growth would come from strengthening farmer loyalty and repeat purchases rather than relying on acquisition-heavy strategies.

To enable this shift, BigHaat partnered with Netcore Cloud to deploy its Agentic Marketing Platform, focused on intelligent journey orchestration, vernacular communication, and contextual engagement across multiple channels.

AI-Powered Journeys That Convert Intent into Action

Netcore Cloud enabled BigHaat to activate automated, data-driven journeys targeting high-intent moments in the farmer lifecycle. For example, when a farmer browsed seed products but exited without adding items to the cart, BigHaat followed up with contextual nudges—first via app push notifications and then through WhatsApp—delivered in the farmer’s preferred language.

These timely and relevant interventions helped farmers return confidently to complete purchases. This single product-view recovery journey contributed 13% of BigHaat’s annual revenue, while targeted cart abandonment campaigns added another 15%, collectively accounting for 28% of total yearly revenue.

Vernacular Engagement at Scale Builds Trust

A key differentiator in BigHaat’s success was its commitment to vernacular communication. Campaigns were delivered in Kannada, Hindi, Tamil, Telugu, and English, ensuring accessibility, relevance, and trust among farmers across regions. By speaking directly in the customer’s language, BigHaat significantly improved engagement and response rates.

Enhancing In-App Experiences with Smart Nudges

Beyond messaging, Netcore’s no-code Product Experience (PX) Nudges transformed in-app engagement. Contextual prompts featuring rich media such as GIFs and short videos guided users during critical moments, especially around seasonal triggers like monsoons and festive sales. These nudges reduced friction, resulting in a 19% increase in orders and a 9% rise in revenue without additional ad spend.

The AI-led approach delivered consistent gains across channels. WhatsApp campaigns saw a 40% uplift in unique click rates, app push notifications generated 5× higher revenue than previous generic campaigns, and RCS messages recorded 10% higher engagement than standard SMS.

“Netcore has been instrumental in boosting our retention marketing,” said Arun Raghu, Vice President – Marketing, BigHaat, noting that the partnership has delivered measurable and sustainable growth.

With this transformation, BigHaat demonstrates how AI-powered, loyalty-first strategies can unlock scalable growth while building deeper trust with millions of Indian farmers.