Jaguar Land Rover (JLR) has unveiled a new motif logo for its luxury SUV division, Range Rover, and the reaction has been—well, muted at best, confused at worst. Following the polarizing debut of Jaguar’s Type 00 Concept and its abstract “Copy Nothing” branding campaign, Range Rover has now stepped into the spotlight with a minimalist, … Continue reading Range Rover’s New Logo Underwhelms: A Jaguar Rebranding Déjà Vu in the Making?