Zoya Launches ALIVE with Sonam Kapoor: A Celebration of Nature’s Beauty
Zoya, the luxury brand from the House of Tata, launched its latest collection, ALIVE, an ode to the untamed beauty of wildflowers. Unveiled by brand ambassador Sonam Kapoor and Titan’s Chief Design Officer Revathi Kant, the collection redefines luxury with its vibrant and intricate craftsmanship. Each piece symbolizes resilience, freedom, and grace, qualities that embody the Zoya woman.
A Signature Bloom Cut
At the core of the ALIVE collection is the Zoya Bloom Cut, a revolutionary gemstone cut inspired by the delicate unfolding of wildflowers. It took a year of fine craftsmanship to perfect this cut, capturing the essence of life in full bloom. The Bloom Cut gemstone showcases brilliance and intricacy, making each piece a testament to Zoya’s innovative design ethos.
The design language of ALIVE balances precision with emotional resonance, reflecting the dynamic energy of wildflowers. Every gemstone is thoughtfully arranged to reveal its true form, with vibrant colours breathing life into the collection. The champagne diamonds and vivid combinations of lemon yellow quartz, Swiss blue topaz, and green tsavorites give the pieces an ethereal charm.
A Kaleidoscope of Colors
One of the defining aspects of the ALIVE collection is its bold use of colour. Vibrant gemstones—such as golden citrine and lilac amethyst—are harmonized with a delicate touch of diamonds and sapphires, creating an enchanting palette. Techniques like fretwork and woven mesh add structural depth to the pieces while maintaining an effortless elegance.
Revathi Kant emphasized the significance of colour in Zoya’s design process, stating, “At Zoya, colour is not merely an element—it’s our muse.” The ALIVE collection represents a new frontier in jewellery design, pushing boundaries while maintaining Zoya’s timeless luxury appeal.
Sonam Kapoor’s Dazzling Look
At the launch event, Sonam Kapoor shone in the Dancing in the Wind necklace, a masterpiece from the ALIVE collection. The necklace, featuring a 14-carat citrine in the signature Bloom Cut, surrounded by diamonds and tsavorites, epitomizes the collection’s vibrant spirit. Paired with a Wildflower Heart Golden Ring and Earrings, Kapoor’s ensemble captured the fleeting beauty of nature in full bloom.
Zoya’s ALIVE collection is now available, offering a fresh, artistic interpretation of luxury jewellery.
