‘SMARTUP’ is an initiative by HDFC bank (best private bank in Asia) that aims at meeting all banking and payment solution requirements for the start-ups in India. They are not only providing banking solutions but a waiver of average monthly balance for first 6 months that can be extended to 12 months. Additionally, advisory and forex services will also be equipped to the entrepreneurs.
HDFC has launched this service in association with Zone Start-ups India (ZSI) who has been helping accelerate start-ups over 2 years in Mumbai. The initiative aims to bloom and nurture the essence of innovation and enterprise in the world of start-ups. Entrepreneurs who link up with SmartUp will have the opportunity to showcase their products and services to 37 million HDFC customer through HDFC’s SmartBuy platform; where various other merchants also offer their products and services like Bookmyshow, Ebay, Jabong, MakemyTrip, etc.
Startups like ArtZolo, BabyChakra, Lekiaan, Kitki were selected to be on-board for SmartBuy during the launch of SmartUp.