Instamojo foresees 80 percent growth this festive season
Instamojo, a leading ecommerce platform for independent businesses and D2C brands, recorded more than 8000 D2C businesses on the platform who integrated logistics applications over the past six months, to support last mile delivery. Additionally, the platform also on-boarded more than 2,25,000 sellers who set up their independent online stores.
With the upcoming festive season approaching, and given the consumer demand during this time, the platform is expecting a growth of 80 percent. The portal also witnessed around 4000 new businesses get tech-enabled, to promote their product on Google shopping and Facebook shops.
“We can expect that the online DTC model will fuel business growth in the new normal as more small business owners and entrepreneurs become aware of the advantages of selling independently online. With the festive season around the corner, small businesses owners have started preparing for the busiest time of the year,” Sampad Swain, CEO & Co-founder, Instamojo said.
Industry report states that 68 percent of Indians are enthusiastic about the upcoming festive season, up from 59 percent last year. The demand trends are favorable and sellers are aware of their products that are certain to experience an increase in customer demand. On the Instamojo platform, categories such as Arts & Crafts, Education & Books and Apparel & Footwear are witnessing maximum demand. The platform is also getting maximum traction from Tier II & III cities namely Indore, Guwahati, Ludhiana & Bhubaneshwar.
“This is the most lucrative time for SMBs to drive sales, and the role of last mile delivery is a key contributor. On-time and efficient delivery are crucial in achieving customer delight and building brand loyalty. That said, this festive season we expect to see more merchants use the logistics services offered on the platform, with an expected 80% increase in merchant on-boarding during this time,” said Mr Swain
He further added, “As we continue on our journey to empower small businesses in India to go online, we look forward to supporting the community with products and enhancements providing them with full stack facilitation, needed to run business seamlessly.”
Instamojo offers unique Do-It-For-Me solutions. If a business does not want to build their store or are not comfortable with DIY services, the Instamojo expert team builds the store with hand-picked features that would support the business’ growth and help them scale. Early 2020, the company acquired GetMeAShop (GMAS), an e-commerce enablement firm backed by Times Internet, and closed its Pre-Series C round of funding in the later part of 2020.