Future Unleashes ‘Ya Hit’ Video With Drake and Travis Scott at Drake’s 40th Birthday Party

Future has brought together some of hip-hop’s biggest names for a new music video that is already generating major attention. The rapper has released the official visual for “Ya Hit,” featuring Loe Shimmy, Drake and Travis Scott, turning the collaboration into a cinematic showcase of star power, nightlife and high-profile appearances.

Directed by COTTO and IWANTJUAN, the video moves between a Houston nightclub and footage from Drake’s 40th birthday celebration. The result is a star-studded visual that places four major figures from contemporary rap in the same high-energy setting, with additional ad-libs from Sexyy Red adding another layer to the track.

The release follows the surprise arrival of “Ya Hit” on Friday and offers a fresh look at Future’s next musical chapter.

Drake’s 40th Birthday Party Becomes Part of ‘Ya Hit’

One of the biggest talking points surrounding the video is its use of scenes from Drake’s 40th birthday party. Rather than relying on a conventional performance-led format, the visual blends footage from the celebration with scenes set inside a Houston nightclub.

Future and Loe Shimmy lead the track, while Drake and Travis Scott add considerable star power to the collaboration. Each artist brings a distinct presence to the release, making the video a high-profile meeting of different voices and styles within modern hip-hop.

The directors, COTTO and IWANTJUAN, use the contrasting settings to give the video a cinematic feel. The nightclub sequences provide the atmosphere, while the birthday footage adds an exclusive glimpse into one of the most talked-about celebrations surrounding Drake.

Loe Shimmy Gets a Major Career Moment

The collaboration also puts a spotlight on Loe Shimmy, whose profile has continued to rise following a strong year. The Florida rapper recently completed his first sold-out North American tour, supporting his July studio album, Pretty Girlz Run The World.

His catalog has crossed two billion global streams, reflecting growing interest in his music and collaborations. His recent work includes tracks with Brent Faiyaz and Don Toliver, including the RIAA Gold-certified “3AM”.

Shimmy has also previously collaborated with Drake on “I’m Spent”. His appearance alongside Future, Drake, and Travis Scott on “Ya Hit” gives him another prominent platform and places him alongside some of rap’s most established names.

The release arrives at a significant point in his career, as he looks to build on the momentum from his tour, album and streaming success.

Future Builds Momentum Around His Next Album Era

For Future, “Ya Hit” arrives after another major chart achievement. His album The Real Me became his 12th No. 1 album and his 17th chart-topper on Billboard’s Top R&B/Hip-Hop Albums chart.

That tally ties him with Drake and The Temptations for the most No. 1 titles on the chart since its launch in 1965, according to the release information provided.

The rapper is also scheduled to headline Camp Flog Gnaw on Sunday, November 15, adding another major performance to his calendar.

While the release details of Future’s next album have not been specified, “Ya Hit” offers a glimpse of the direction surrounding his upcoming album era. Its heavyweight guest list, surprise release, and cinematic video make it a significant moment in his current rollout.

With Drake, Travis Scott, and Loe Shimmy sharing the spotlight, Future has turned “Ya Hit” into more than a standard music-video release. The official visual is out now.