Mobile payment portal – Mobikwik– has said it will partner with grocery start-ups like Grofers, BigBasket, GrocerMax and MeraGrocer.
Founded by Bipin Singh Preet and UpasanaTaku, MobiKwik has so far managed to raise around $30 million funding from Tree Line Asia, Sequoia Capital, American Express and Cisco investment. The company has made a plan to raise at least $50-100 million this year.
According to Singh, CEO of MobiKwik, a smooth payment experience is the key to success for m-commerce. He believes many customers get fed-up with having to re-enter payment information which leads to high rates of sales abandonment. MobiKwik’s service, he says, will definitely do away with these hassles.
Albinder Dhindsa, Co-Founder and CEO of Grofers has said the decision to partner with MobiKwik was easy as it facilitates easy and fast transactions and customers these days are becoming more comfortable making digital payments on mobile.
Dhindsa also said the mobile wallet has always focused on the business of solving payments for both retailers and users.
Co-Founder of Big Basket Vipul Parekh too is excited with this new partnership. According to him, the MobiKwik wallet integration will give them access to thousands of customers who have adopted it as a preferred payment mechanism.
Several other brands like BigBazaar, BookMyShow, Dominos, Pizza Hut, eBay, ShopClues, Jabong, Myntra, MakeMyTrip, Cleartrip, Yatra, Uber, Meru etc. are also using MobiKwik’s service.