Chikaraks, a rock band for children from Sony Music India has associated with Shirsa Labs – an Integrated Kids Engagement startup. The Band is the mainlining performer for their intellectual property ‘Kids’ Time Out (KTO) – a unique edutainment format show performed on stage for school kids. This one day pilot event will have 5 schools i.e. 800 kids aged 7 years participating from across Mumbai.
Commenting on the partnership with Shirsa Engage, Anjana Devraj, Sony Music India Director – Creative Development said, “With such limited entertainment options available alongside education for children, Kids’ Time Out (KTO) is a fresh attempt to shake the kids engagement space.”
The Kids’ Time Out (KTO) event makers are of the belief that children are drawn to this genre of edutainment that belongs to them, something that’s foot tapping and quirky and addictive.
Shirsa Engage houses various engagement activities as well as events to create a connect of kid focussed brands with children aged 6 to 15 years. Apart from launching their own IPs, Shirsa Engage also executes School Contact Programs which are integrated with Digital Engagement Campaigns.
Adding to the same, Saumil Shah, Business Head, Shirsa Engage says, “At Shirsa Engage we are launching our flagship IP ‘Kids’ Time Out’ to connect directly with target audience for brands through our unique service – Branded Live Events across the country.”