On November 4, the mobile called ID app Truecaller announced that it is adding a new feature to its app which will provide a Hindi translation to its caller ID function.
So now when you update your True Caller app you will get a Hindi translation option which one has to activate through its settings. Once activated, the caller ID will be shown in Hindi.
Kari Krishnamurthy, Vice President Growth and Partnerships in Asia and Country Manager for India said, “Our research showed that a user’s experience is the most immersive when Truecaller helped them identify who is calling them. This was the turning point where we decided to innovate beyond translation of the app to a dynamic scenario of transliteration to help users identify the caller in Hindi. We realized the importance and relevance of being able to fully explore the potential of our app for the non-English speaking set of users and decided to offer it as an added feature to them.”
This feature is expected to get the app a lot more traction. Truecaller is about communication, and we want to be able to give our users the most comfortable and personal experience while using our apps, the application’s website said.