Porsche India, the epitome of luxury and performance, marked a historic milestone as it concluded 2023 with its strongest sales year to date, witnessing a remarkable 17 per cent surge compared to the previous year.
With an impressive tally of 914 new vehicles sold in 2023, Porsche India continued its upward trajectory, building on the momentum of a stellar 64 per cent increase in sales recorded the year before. This exceptional performance underscores the brand’s unwavering commitment to delivering unparalleled driving experiences and reaffirms its position as a leader in the luxury automotive segment.
Celebrating 75 Years of Porsche at the Festival of Dreams, the year 2023 symbolized a pivotal moment for Porsche India as it reaffirmed its dedication to an electric future. The marque achieved a significant milestone with the highest number of Taycan deliveries to date, with 113 Battery Electric Vehicles (BEVs) finding their way to discerning customers. Simultaneously, Porsche India continued to cater to its legacy sports coupe clientele, with a record 65 deliveries of the iconic Porsche 911 during the same period, showcasing the brand’s ability to balance tradition with innovation.
Reflecting on the remarkable achievement, Manolito Vujicic, Brand Director, Porsche India, remarked, “2023 was another triumphant year for Porsche India, with robust sales across every model in our portfolio contributing to our stellar performance. This sets a promising benchmark for 2024, where we anticipate the launch of several new products and further expansion of our retail network, underscoring our steadfast commitment to delivering unparalleled customer experiences.”
As part of its strategic growth plans, Porsche India is set to inaugurate new showrooms in Pune and Hyderabad in the first half of the year, further solidifying its presence in key markets across the country. The expansion follows the successful inauguration of five state-of-the-art facilities in Ahmedabad, Bengaluru, Chennai, Kolkata, and Mumbai last year, expanding the network to eight facilities and enhancing accessibility for Porsche enthusiasts nationwide.
In addition to its retail expansion efforts, Porsche India treated regional and international media, along with esteemed customers, to unique experiences that epitomize the brand’s ethos of performance and luxury. The unforgettable overnight Cayenne Drive Experience provided participants with an immersive journey into the world of Porsche’s legendary SUV, while setting new lap records for both a production car and an EV at the Buddh International Circuit showcased the brand’s relentless pursuit of performance excellence.
Furthermore, Porsche India hosted 45 privileged customers for an exhilarating adventure at the Porsche Ice Experience in Levin, Finland, offering a once-in-a-lifetime opportunity to hone their driving skills in extreme conditions. Building on the success of this event, Porsche India is poised to replicate the experience for customers in the coming months, underscoring its commitment to delivering unforgettable moments that transcend the ordinary.
As Porsche India embarks on the journey ahead, fueled by the success of 2023, the brand remains steadfast in its pursuit of excellence, innovation, and unrivaled driving pleasure, setting new benchmarks and redefining luxury automotive experiences for enthusiasts across the nation.