GlobalBees, a roll-up e-commerce company, announced three new entrants to its house of brands with investments in Healthyhey, Rey Naturals and Intellilens. With the current investments, the company now has a well-rounded portfolio across homecare, personal care, nutrition & wellness, health & sports supplement and intelligent eyewear categories.
Nitin Agarwal, CEO, GlobalBees, pointed out that e-commerce in India is still in early stages. “We see a massive opportunity in multiple consumer segments and Healthyhey, Rey Naturals and Intellilens come with a promising growth trajectory along with a proven business model. We intend to work closely with the founders and make these brands a household name across the globe.”
Rishi Modi, Founder, Healthyhey Nutrition, said their research-backed products appeal to the differentiated nutrition needs of the country have made the company a go-to-brand for dietary supplements, sports nutrition and nutritional supplements. “Joining the GlobalBees family will turbocharge our innovation engine and help us launch many new products across the globe.”
Anish Nagpal, Co-Founder, Rey Naturals, said they are very excited to be part of the GlobalBees family as they have a great leadership team with proven expertise in marketing, technology, logistics and product innovation. “We are confident that being a GlobalBees Brand will provide us with the strategic thrust to become a household name in the coming years.
Robin Lobo, Founder of Intellilens, said it is monumental for Intellilens and a turning point for their brand. “We have worked hard to develop high-quality eyewear that is not only fashion-forward but also highly functional with the goal of solving modern day problems like digital eye strain that every working millennial faces. I am proud of what we have achieved so far, and with GlobalBees, we have the opportunity to truly transform the eyewear market.
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Eight brands are now a part of the GlobalBees family- The Better Home, andMe, Prolixr, Absorbia, Yellow Chimes and the three new additions. In the next three years, GlobalBees is looking forward to investing in 100 brands across verticals, including fast-moving consumer goods (FMCG), sports, home organization and lifestyle.
In July 2021, the company raised $150 million in a mix of equity and debt in a Series A, led by FirstCry and other investors. The company has developed assets and expertise in marketing, technology, supply-chain & logistics and product innovation and more.
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