Red Bull, the global energy drink brand, partnered with SellerApp, a leading e-commerce analytics platform, to join ONDC. This collaboration marks a significant milestone as Red Bull becomes a part of the ONDC network, a game-changing initiative by the Government of India that aims to transform the e-commerce landscape.
Through this strategic alliance with SellerApp, Red Bull aims to harness the power of the ONDC network to expand its reach, strengthen its brand, and drive unparalleled success in the digital marketplace. Red Bull products are now available in over 236 cities across the country. The global energy drink leader brings their premium products to customers across the country, ensuring widespread accessibility and availability. T Koshy, the MD & CEO of ONDC, further added, “The speed at which ONDC is building traction among buyers and sellers is incredible. ONDC is constantly evolving and growing its reach in terms of location and domains to benefit sellers and buyers at scale. Congratulations to Red Bull and SellerApp for their remarkable collaboration and contribution to the ONDC network.”
Since its initial launch, the ONDC has experienced remarkable growth, boasting an impressive network of over 36,000 sellers, 45+ participants, and a diverse range of eight categories. This rapid scaling is a testament to the platform’s success and ability to attract a wide range of participants, solidifying ONDC as a leading force in the e-commerce landscape. Brij Purohit, Co-founder of SellerApp, commented, “We are delighted to welcome Red Bull to the ONDC network. With a strong focus on supporting CPG brands like Red Bull, SellerApp is committed to enabling their success by leveraging the ONDC network. Our business analytics capabilities play a key role in equipping Red Bull with data-driven insights, market intelligence, and strategies to thrive within the ONDC ecosystem.”
SellerApp has successfully brought more than 1100 sellers into the ONDC network. Among the recognized brands are Patanjali, True Elements, Kapiva, Boyo, Nature Land Organics, and 24 Organic Mantra, among others. The partnership between Red Bull and SellerApp within the ONDC network represents a dynamic collaboration that sets new standards for e-commerce success. By combining Red Bull’s brand power, SellerApp’s advanced analytics, and the ONDC network’s collective strength, this alliance is poised to redefine the way businesses thrive in the digital marketplace.