Further enhancing its enhanced real-time tracking, visibility and alerts, fashion e-commerce brand Myntra, has partnered with LogiNext Solutions.
Dhruvil Sanghvi, Co-founder and CEO of LogiNext Solutions said, “Solving the logistics conundrum for Myntra was a challenge we have enjoyed solving. Since the fashion ecommerce brand had experienced phenomenal growth in its popularity and reach, it was crucial for the brand to solve the logistics influx.”
Myntra Logistics handles 50-55% of the about 1, 00, 000 orders the portal receives every day. The rest of the shipments are delivered by third-party players.
The Geo-Fencing and Geo-Coding accuracy provided by LogiNext would help Myntra track their large inter-city shipments more precisely and share real-time movement alerts with end users.
Rajul Jain, SVP-Supply Chain, Myntra, said, “Deploying the latest technology is the only way forward for businesses today. Loginext’s expertise in the field of big data analytics and real-time tracking has significantly helped us to track the shipment, optimize routes and provide our valued customers with the precise ETA/ETD.”
Accurate location mapping has been a noticeable pain-point for Myntra. Over 10% of the delivery time was consumed in customer’s location searching, which reduced efficiency of delivery model. This is where LogiNext’s MileTM comes to help.
The integration of HaulTM made it possible for Myntra to save cost on fuel, travel distance and improve ETA/ETD with dynamic route optimization.
Backed by industry leaders like PayTM and Indian Angel Network, and with partners like IBM, Microsoft, Google, AWS and Samsung, LogiNext has seen exponential success in a short time and is set to exceed 300% growth by the end of 2016.
