Unless you’re raking in tons of cash and have huge budgets set aside for marketing, you’re not in a position to advertise on television. While print may be comparatively lower priced, the ‘affordable’ publications may not be in sync with your target audience and that would be a wasteful burn of capital. As an alternative, using social media marketing effectively can target a much larger audience that goes beyond borders, is considerably cheaper and enables direct communication.
The world is now on social media and so it is becoming increasingly important to have a good social media marketing plan. However, even when you do come up with the best social media marketing plan, it needs to be backed up with impactful, engaging content. Keeping this mind, here’s a few tips to help with your social media marketing plans:
No matter what you’re putting out, it should be honest and it should show that you care. You’re customers cannot feel, taste, smell your products through you’re posts, which is all the more reason you need to communicate the experience and add some value.
Someone said energy is fueled passion, so whatever you’re doing there needs to be genuine love and passion for it so your audience can see and experience that. If you’re trying to promote something you don’t truly feel passionate about, it shows.
Faith and patience
It may seem like a lot to ask for when you’re trying to talk to people you cannot see and you’re asked to keep ‘faith’. However, if you communicate with honesty and bring your audience value, they will respect you for it and that goes a long way. So this may be a long-term thing but with a little patience and faith you will reap benefits that go beyond a quick-buck.
Be there for your fans
As mentioned earlier, your fans are always online, always, and since they are based out of multiple geographies, and time zones there is no fixed time to make your content available. So, using one or multiple formats of disbursing content – through videos, blogs, images and/or podcasts – is the answer. Doing this also gives you the freedom of doing whatever you love.
Interacting with your followers just makes following you much more fruitful. While your posts might get tons of impressions and have a high reach, your target should be to get high levels of ‘engagement’. While engagement, again, depends a lot on the content you put out, it helps when you engage too.
In conclusion, it’s quite obvious that there’s no one thing that leads to success, it’s a synergy of several that accumulates to build a brand. However, there is one mantra that never fails, it is the one thing that all successful brands and personalities have in common – hard work. Put in the hours, put in the work and have patience and you will succeed.