Factors.ai raises USD 3.6 million

B2B account analytics platform Factors.ai on Tuesday said it has raised USD 3.6 million (about Rs 30 crore) in a funding round led by Stellaris Venture Partners.

Existing investors Elevation Capital and Emergent Ventures, and angel investors Velli Vellore of Microsoft-acquired Ally.io and Arjun Pillai, Chief Data Officer of software company Zoominf, among others also participated in the round. The funding will facilitate pipeline growth, sales and marketing operations and deliver value to customers, co-founder and CEO of Factors.ai Srikrishna Swaminathan said. “Looking ahead, we plan to achieve profitability and expand our customer base,” he added.

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“B2B marketing is undergoing a rapid evolution and growing complex. Existing analytics and attribution solutions are ill-equipped to deal with this change,” Alok Goyal, Partner at Stellaris Venture Partners, said. The US-based startup was founded by Srikrishna Swaminathan, Aravind Murthy and Praveen Das. It offers revenue attribution, individual account analysis and intelligence, according to a statement.