Offline product gaming startup MadRat Games has raised a fresh funding from a consortium of investors, which include the Chairman Emeritus of Tata Group, Ratan Tata. The proceedings will be used for product development and pre-order campaign.
This round brings the total amount raised by the startup to over $2.5 million. While talking about the development, Rajat Dhariwal, Co-Founder & CEO of the startup said, “Outdoor gaming is slowly losing its relevance owing to the shrinking outdoors in urban spaces and safety concerns in suburbs. We are determined to bring back gaming in its true avatar by amalgamating the concept of outdoor gaming.”
“We aim to attain that with gesture-control technology. We are excited to have toy industry veteran Alice & UX expert Rajiv on board the SuperSuit team with a shared vision of an active and balanced childhood,” added Dhariwal.
Apart from Tata, other investors include Ola’s founders Bhavish Aggarwal and Ankit Bhati, Flipkart’s founder Binny Bansal, and Girish Mathrubootham of Freshdesk.
Founded in 2010 by IIT Mumbai and Carnegie Mellon alumnus Rajat Dhariwal along with his team Madhumita Halder and Manuj Dhariwal, it was initially built for offline educational games such as board games, learning puzzles, toys and mobile games.
MadRat Games is an innovative startup which aims to provide the world with a more wholesome, happy and healthy way of living. They do this by questioning whether more, bigger, faster, newer is better; whether winning equals fun, and whether the abundance of stuff, choices, information and speed is the only way to improve the quality of life.