Quikr launches discovery platform Dazzlr

Aiming to bring together creative and talented personnel from various fields like acting, direction, production and casting professionals, classified advertising platform Quikr has now launched talent discovery platform Dazzlr.

The platform has been developed by Quikr in partnership with Vivek Bohra, a filmmaker and casting director, Aadore Mukherjee.

Pranay Chulet, founder & CEO Quikr said, “Right from our early days, we’ve had entertainment as a category in Quikr. It gets half a million monthly unique visitors without any marketing because of the sheer size of India’s media and entertainment industry. Artists are always looking for projects, aspirants are always looking for a break and production houses are always looking for talent.”

Actors can enlist themselves for free in this platform though there is a certain fee needed to be paid for selected roles. It would enable production houses and casting directors to post their requirements and browse through artist portfolios to bookmark and call them for auditions.

“Technology can be a huge enabler in this marketplace as I’ve seen in my own experience in this space in the past. We’re tremendously excited about this opportunity to help bring more structure to this large, multilingual industry that touches every corner of India.”

The new feather in its cap will offer tailored solutions to cater to the needs of both artists and casting professionals for a variety of entertainment formats such as cinema, television, theatre, advertising, regional and international film production.

Founded by Pranay Chulet and Jiby Thomas in 2008, Quikr has a listings in over 1,000 cities in India in categories such as mobile phones, household goods, cars, real estate, jobs, services and education. It is headquartered in Bangalore.