India’s multi-lingual microblogging platform, Koo App, clocked 50 million downloads with a large increase in users, time spent, and engagement since January this year. With a high adoption rate in terms of installs and average time spent in the past couple of months, the platform continues to drive digital inclusion among the native language-speaking citizens of India.
Celebrating the milestone, Aprameya Radhakrishna, CEO & Co-founder, Koo App said: “We’re very excited to be crossing the 50 million download mark. This validates the demand for a multi-lingual social network built with an India-first product mindset of seamlessly including language-speaking Indians in daily thoughta sharing. Our rapid growth and adoption is a testimony to the fact that we are solving a problem faced by a billion Indians.”
Currently, Koo is available in 10 languages including Hindi, Marathi, Gujarati, Punjabi, Kannada, Tamil, Telugu, Assamese, Bengali and English. There are more than 7500 eminent voices, millions of students, teachers, entrepreneurs, poets, leaders, writers, artists, actors, etc. actively posting in their native language to celebrate festivals, culture, and rich heritage on Koo App.
Aprameya added, “There is huge potential for further growth. There are about 80 crore Internet users in the country, majority of whom wish to express themselves in their native language. Their sharing of thoughts is restricted to closed groups and known people and are unable to express freely in the open Internet and be discovered. We are proud of our mission of being inclusive and enabling freedom of expression for 90% of native language-speaking Indians. As we move ahead, we will continue to invest in our technology and continue to build the platform with a user-first mindset to further drive digital independence for native language-speaking users in India and across the world.”
Being an inclusive platform that is built around a language-first approach, Koo’s mission is to connect like-minded users in the language of their choice. Features like MLK (Multi-Language Kooing), language keyboard, topics in 10 languages, language translations, edit functionality, and free self-verification, makes the platform unique and provides its users the freedom to engage in meaningful conversations. In the near future, the platform aims to further announce product features as part of its continuous effort to enhance the user experience.
The Koo App was launched in March 2020 as a multi-lingual, micro-blogging platform to enable Indians to express themselves online in their mother tongue. Koo has been the innovator of language-based micro-blogging. Koo App is currently available in 10 languages – Hindi, Marathi, Gujarati, Punjabi, Kannada, Tamil, Telugu, Assamese, Bengali and English. Koo democratizes the voice of Indians by empowering them to share thoughts and express freely in a language of their choice.
Among its innovative features, the platform’s translation feature enables the real-time translation of a post across the slew of Indian languages, while retaining the sentiment and context of the original text. This enhances reach and garners greater traction for a user. The Koo App has over 50 million downloads and is actively leveraged by over 7,500 people of eminence across politics, sports, media, entertainment, spirituality, and art & culture to connect with their followers in multiple languages.