Luxury and premium watch retail player Ethos on Wednesday said it has fixed a price band of Rs 836-878 a share for its Rs 472-crore initial public offering (IPO), which will open for subscription on May 18.
The three-day initial share-sale will conclude on May 20, the company announced in a virtual press conference. The IPO consists of a fresh issue of equity shares aggregating to Rs 375 crore and an offer-for-sale (OFS) of up to 1,108,037 equity shares. As a part of the OFS, Yashovardhan Saboo, KDDL, Mahen Distribution, Saboo Ventures LLP, Anuradha Saboo, Jai Vardhan Saboo, VBL Innovations, Anil Khanna, Nagarajan Subramanian, C. Raja Sekhar, Karan Singh Bhandari, Harsh Vardhan Bhuwalka, Anand Vardhan Bhuwalka, Shalini Bhuwalka and Manju Bhuwalka will sell equity shares.
At the upper end of the price band, the public issue is expected to garner Rs 472.3 crore. Proceeds from the fresh issuance will be utilised for repayment of debt, funding working capital requirements, opening new stores and general corporate purposes. Half of the issue size has been reserved for qualified institutional investors, 35 per cent for retail investors and the remaining 15 per cent for non-institutional investors.
Investors can bid for a minimum of 17 equity shares and in multiples of 17 thereafter. The company’s revenue from operations stood at Rs 386.57 crore for fiscal 2021, while its net profit was Rs 5.78 crore in the same period. Ethos has the largest portfolio of premium and luxury watches in India and retails 50 premium and luxury watch brands like Omega, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Bvlgari, H. Moser & Cie, Rado, Longines, Baume & Mercier, Oris SA, Corum, Carl F Bucherer, Tissot, Raymond Weil, Louis Moinet and Balmain.
It enjoys a healthy market share in the luxury and premium watch retail segments in India. Under the brand name Ethos, it opened its first luxury retail watch store in January 2003 at Chandigarh. Ethos is promoted by KDDL. It has 50 physical retail stores in 17 cities in India in a multi- store format, and offers an omni-channel experience to its customers through its website and social media platforms.
Emkay Global Financial Services and InCred Capital Wealth Portfolio Managers are the book running lead managers to the issue. The equity shares of the company will be listed on BSE and NSE.
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