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These companies help create a personal brand for independent sellers and SMBs through website building assistance

personal brand for independent sellers and SMBs
Companies like Kraftly and GoDaddy are acting upon the assumption that sellers in India do not realise the power of digital and others lack the means to use it


These companies help create a personal brand for independent sellers and SMBs through website building assistance

Highlighting the importance of crafting a personal brand for independent sellers and SMBs, online marketplace Kraftly launched MySite – enabling sellers to establish an online presence. Registered sellers that sign up for the offering get integration, design and support assistance for a dedicated website.

Kraftly’s aim is to empower small-scale sellers to run their own complete feature-rich website in one click using existing products on Kraftly. They will also help them gather more online traffic as their unique collection will be discoverable online via the Kraftly website as well as their own.

With India transitioning to a mobile-first economy and the boom of e-commerce in the country there has been an increasing demand to improve technologies and refine consumer shopping experience. MySite from Kraftly gives SMBs the chance to establish a unique brand identity and and bolster their online sales in the rapidly developing digital world. Along with end-to-end website assimilation with Kraftly, MySite is further going to strengthen the online base of the sellers via paid & social media marketing tools.

With online retail increasing, several small-scale sellers and homepreneurs are joining B2C and C2C e-commerce platforms. Goel, CEO and Co-Founder, Kraftly, says, “We are launching Kraftly MySite for such entrepreneurs. The plan will not only help in increasing their sales but also strengthen brand recall value.” He goes on to say that even though sellers establish a customer base through seller platforms, they often get overshadowed and fail to create an identity for themselves. “We will link their dedicated website to Kraftly and back them with our marketing and logistics prowess,” he adds.

Kraftly claims to be driven by the the vision to streamline and strengthen the contemporary SMB ecosystem in India and the launch of Kraftly MySite Plan is another stride in the same direction.

“With their distinctive and indigenous products, Indian craftsperson, artisans and sellers deserve a unique identity of their own, which is exactly what the MySite plan offers,” says Akshay Ghulati, Chief Business Officer, Kraftly.

Along with the website, Kraftly will back up sellers with technology and expertise, their goal for 2017 is to achieve over 2 lakh sellers by this year-end.

Web hosting and domain registrar company, GoDaddy had also announced a similar service in March, 2017. The platform was created with the objective of allowing small businesses to build a website in under an hour.

GoDaddy’s website builder also gives its users updates and suggestions to improve and evolve their respective businesses using smart algorithms and machine learning.

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