Nat Habit, a rapidly growing direct-to-consumer (D2C) beauty and wellness brand, has appointed Ankita Srivastava as its Chief Marketing Officer to accelerate its growth journey. With nearly 20 years of experience in building and scaling leading brands in the beauty, personal care, and grooming sectors, Ankita’s appointment comes at a crucial time as Nat Habit aims to strengthen its position in the industry, which is projected to reach $30 billion by 2027.
Ankita’s role will be pivotal in building a strong brand narrative and consumer love for Nat Habit, particularly in a market crowded with brands making natural claims. She will focus on expanding Nat Habit’s portfolio of 100% natural beauty products to enrich consumers’ natural beauty and wellness experience.
Nat Habit is doubling down on its growth trajectory, targeting a topline of 500 Crores with its innovative portfolio. This move comes on the heels of a recent infusion of $10.2 million in Series B funding, indicating an exciting phase of expansion and innovation for the brand.
Swagatika Das, Co-Founder of Nat Habit, expressed excitement about Ankita’s appointment, citing her expertise and success in building leading beauty and personal care brands as a key factor in driving the brand’s business goals through a robust marketing strategy. Das highlighted Nat Habit’s strategic vision for the next two years, focusing on sustaining and scaling its presence in the beauty and personal care industry.
Ankita Srivastava shared her enthusiasm about joining Nat Habit, emphasizing the brand’s commitment to disrupting the market with authentic natural offerings. She praised Nat Habit’s differentiated brand built on a passion for natural living and holistic wellness, noting its stand against greenwashing in the industry. Ankita aims to scale awareness and fast-track Nat Habit’s journey to becoming a household name synonymous with natural, fresh, and authentic personal care, making natural living a habit.
Ankita’s extensive consumer expertise and business acumen, demonstrated through her contributions to marquee brands such as Garnier, Dettol, Parachute, and Park Avenue, position her as a valuable addition to Nat Habit’s leadership team. Her appointment is expected to reinforce the brand’s position as a pioneer in the field of natural beauty and wellness, aligning with its mission of simplifying, modernizing, and making real natural personal care accessible to everyone.
