Flickstree, a content and marketing technology startup secured investment led by Venture Catalysts Group, India’s first incubator and largest accelerator for startups and 9 Unicorns, in its pre-series B round of funding. Flickstree creates AI-based editorial video content for video commerce.
“Consumers love watching video content before making transactions. That’s why content-led commerce is the future of e-commerce. Flickstree’s AI creates great content that consumers love to watch and transact, making this a cutting-edge platform to partner with, for all e-commerce brands worldwide,” said Saurabh Singh, CEO of Flickstree.
Flickstree is a content led video commerce platform that enables transactions for their brand partners, leveraging in house video content, created using patented AI. The platform uses AI voiceover, AI script, and auto-generates branded video content. These videos are distributed through its own apps and websites such as PlusYou Club, and a network of more than 150 publisher partners. Flickstree currently has an active client base in India, Middle East, South-East Asia, UK, Australia and USA.
Reflecting on leading the funding round for Flickstree, Dr. Apoorva Ranjan Sharma, Co-Founder, Venture Catalysts & 9Unicorns said: “Flickstree uses the power of Artificial Intelligence to create the most compelling branded video content at scale, at no-cost for brands. Moreover, they use their data engine to promote these videos that keeps churning transactions on an auto-pilot mode. In sum, Brands get videos at no cost and consumers love watching these videos and buy their products and services. This makes it a win-win platform for all brands globally.”
Venture Catalysts is India’s 1st integrated incubator for startups. It combines capital, mentoring and network for startups and has a presence in 47 cities across India with international presence in UAE, HK, UK, USA, Canada and Singapore. Venture Catalysts invests in the range of INR 2 – 15 crores per startup through a network of HNIs, Family Offices, CXOs, etc.
“Content driven ecommerce is the fastest growing segment of online sales across Asia,” said William Bao Bean Managing Director Orbit Startups and General Partner SOSV “Flickstree is the leader in India and now positioned to expand across the region helping brands to leverage video to drive sales,” he added.
Flickstree is a global product with an extremely asset lite plug-and-play model. Its inception took place in 2016. The company was started by Saurabh Singh, Rahul Jain and Nagendra Sandra, who hold a combined domain experience of over 30 years. With a team that specializes in the fields of branding, sales & distribution, digital marketing, machine learning and artificial intelligence technology, the company caters to over 200 brands worldwide, driving transactions over $50 million annually and boasts an active user base of 25 million on its platform.
In its pre-series B round of funding, Flickstree secured US $5 million, which it plans to utilize for global expansion, along with strengthening its product and technology. It is also backed by Samsung Ventures, Orbit Startups (SOSV), LionRock Capital, FULD & Co., Lets Venture, AB Claymore, Angelbay, amongst others.