Bahrain’s rich cultural heritage and vibrant tourism offerings took center stage at the Outbound Travel Mart (OTM) 2024, Asia’s premier travel show, held at the Jio World Convention Centre in Mumbai from February 8 to 10, 2024. The event marked Bahrain Tourism and Exhibitions Authority’s (BTEA) first post-pandemic participation in India, highlighting its commitment to engaging with the Indian market and promoting Bahrain as a top travel destination.
During the three-day event, BTEA representatives engaged with key players in the Indian travel industry, focusing on developing the MICE (Meetings, Incentives, Conferences, and Exhibitions), wedding, and leisure segments. The booth received accolades for its outstanding design and decoration, winning the ‘Best Design and Decoration’ award at OTM 2024.
Ms. Sally Sedky, Head of Tourism Marketing at BTEA, highlighted the importance of the Indian market, stating, “Participating in OTM 2024 enabled us to showcase Bahrain’s vibrant tourism offerings to the Indian market. Our interactions during the event with industry professionals and media have been essential in strengthening ties and elevating Bahrain’s position as a top choice for Indian travelers.”
BTEA’s presence at OTM 2024 was marked by a contingent of 11 esteemed partners, including Gulf Air, Bahrain’s national carrier; Exhibition World Bahrain; The Gulf Hotel Bahrain; The K Hotel Bahrain; Lagoona Beach Luxury Resorts and Spa; The Westin, Le Méridien City Centre Bahrain; and prominent Destination Management Companies (DMCs) such as Caravan Travel and Tours, Vacanza Bahrain, Farhat Tours, Bahrain International Travel, and Best of Bahrain.
The participation in OTM 2024 comes at a time when Bahrain is keen on showcasing its diverse tourism offerings and strengthening its ties with the Indian market. The event provided an ideal platform for Bahrain to highlight its cultural attractions, luxurious accommodations, and world-class hospitality, making it a compelling destination for Indian travelers.
Bahrain’s success at OTM 2024, as evidenced by the ‘Best Design and Decoration’ award, underscores the country’s commitment to excellence in tourism and its efforts to enhance its appeal among Indian travelers. With its rich history, vibrant culture, and warm hospitality, Bahrain is poised to become a must-visit destination for Indian travelers seeking unique and memorable experiences.
