Bahrain Tourism and Exhibitions Authority Successfully Concludes Three-City India Roadshow

Bahrain Tourism and Exhibitions Authority (BTEA) recently concluded a successful three-city roadshow in India from February 12th to February 16th, 2024. The roadshow, aimed at promoting Bahrain as a preferred tourism destination, featured the participation of 17 partners from Bahrain, including leading Destination Management Companies (DMCs), hoteliers, and airline partners.

The roadshow, which visited Ahmedabad, Delhi, and Bangalore, provided an opportunity for the Bahraini delegation to engage with the travel trade fraternity of these cities through over 150 productive one-on-one Business-to-Business (B2B) meetings. The delegation effectively showcased Bahrain’s diverse tourism offerings, including cultural experiences, adventure activities, shopping opportunities, sightseeing tours, and luxurious staycation experiences.

Bahrain, often referred to as the pearl of Arabia, is the sole island destination in the GCC region, offering stunning beaches, water sports, and unique activities like pearl diving and shucking. The country is renowned for its safety, particularly for women travellers, and vibrant nightlife, making it an attractive destination for Indian visitors seeking a four-day holiday experience.

Ms. Maryam Toorani, Director of Marketing and Promotions at BTEA, expressed her delight at the overwhelming response received during the roadshow. She emphasized the growing interest and demand for Bahrain as a preferred destination among Indian travellers. Ms. Toorani highlighted the importance of strategic partnerships and collaborative efforts in significantly increasing the number of visitors from various segments such as leisure, MICE, and weddings in the coming years.

Bahrain Tourism and Exhibitions Authority (BTEA) is poised to leverage the impetus gained from the India roadshow to implement innovative marketing strategies, expand outreach initiatives, and develop tailored experiences that resonate with the evolving preferences of Indian travellers. By harnessing the power of collaboration and innovation, BTEA aims to position Bahrain as a unique tourism destination for Indian travellers.

The roadshow delegation included private sector partners such as Exhibition World Bahrain, airlines like Gulf Air and Indigo, and hotels and resorts including Fraser Suites Diplomatic Area Bahrain, Lagoona Beach Luxury Resort & Spa, Raffles Al Areen Palace, Four Seasons, Jumeirah Gulf of Bahrain, The K Hotel, Wyndham Garden Manama, The Westin, and Le Méridien Bahrain City Centre. Destination Management Companies (DMCs) such as Bahrain International Travel, Vacanza Bahrain Travel Knits, Best of Bahrain, Amazing Bahrain, Farhat Tours, and Mathias Tourism also participated in the roadshow, contributing to its success.