The corporate social responsibility arm of HCL Technologies, HCL Foundation has launched My e-Haat to empower artisans and strengthen the value chain of the handicraft sector in India. More than 30 partners from eight states with over 600 products are listed on the portal.
Nidhi Pundhir, HCL Foundation, in an official statement said My e-Haat initiative will be a unique model A2C where artisans will connect with the customer directly in the coming years. “The portal will assist in showcasing the ingenuity of skilled artisans from all over the country in front of the globe, resulting in increased recognition, appreciation and remuneration,” Pundhir said. “HCL Foundation hopes to connect with a large number of artisans and primary producers across the country in the coming years, bridging the gap created by a lack of skill training, market assessment, and strengthening the supply chain infrastructure.”
The Foundation said the platform will enable artisans and primary producers to list and showcase through products to conduct their business, thereby minimizing the informal intermediaries and often long supply chains. The portal will offer e-payment options, cash on delivery (COD) and integrated logistic support in addition to the real-time product tracking. It will also provide options for quality check mechanism, price determination, promotion, marketing and grievance redressal.
That will also provide options for hand holding on procurement of raw material, product designing and training, financial inclusion and market connect. The initiative will engage artisans and primary producers with skill-building opportunities, create market linkages and establish linkages with government social security schemes and entitlements.
In the coming months, HCL Foundation said it will establish a My e-Haat gallery that will showcase products from across the country and create partnership opportunities with various government departments and esteemed institutions. The portal was launched virtually on the occasion of the 75th anniversary of Independence Day.