Bangalore-based digital healthcare platform Practo is aggressively expanding into key markets adding as many 65 new cities in India during 2016. The overseas expansion includes key markets of the Southeast Asia, Latin America, the Middle East and Eastern Europe.
It is currently present in over 50 cities in 15 countries around the world and the company claims to manage over 40 million appointments across 35 cities in India and in countries such as Singapore, Indonesia, Philippines and Brazil.
Shashank ND, the founder and CEO of Practo, said, “We plan to expand our footprint from 35 to 100 cities in India, while internationally expanding further across South East Asia, Latin America, Middle East and Eastern Europe.”
“We will expand further into our existing international markets by covering more cities as well as bringing more products to Singapore, Indonesia and Philippines,” he further added.
Practo’s new business model “hyper loop” helps consumers connect to a strong community of healthcare providers, including enterprises most of which are running the company’s software.
Large markets with high out-of-pocket expense are main criteria for selecting markets for expansion. “There should also be the lack of legacy technology so that our products can immediately impact millions of people and improve their healthcare experience.”
“While our marketplace and clinic software will continue their rapid growth, we will also see considerable growth coming on top with our recent acquisitions of Qikwell and Insta to help us serve the enterprise segments as well,” Shashank added.
According to Practo, it has over 2,00,000 healthcare practitioners, 10,000 hospitals, over 8,000 diagnostic centres and 4,000 wellness and fitness centres in 15 countries across the world on its platform.
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