Working in the sphere of pregnancy and parenting, Tinystep received funding of 2 million from e-commerce giant Flipkart today. According to a statement from the company, Flipkart saw potential in the product and traction that Tinystep has and had thus instilled its faith in the startup.
“Flipkart has been a great partner and supportive of us in all our endeavours,” said Suhail Abidi, founder of Tinystep.
What was it that got Flipkart interested in the startup? Ram Papatla – VP Product at Flipkart says, “We believe they are on their way to build a truly differentiated content-rich social network for parents. Baby Care is an important category for Flipkart and the investment in Tinystep will enable Flipkart to leverage Tinystep’s strong user community to build a network of influencers.”
Tinystep’s app features are said to be attracting new parents every day, both expecting and new, and its rating on the playstore is a commendable 4.8.
The mother and baby care industry is pegged to be around 50 billion dollars and growing. However, there is not much of tech products in the vertical that aggregates the demand for information requirement through trusted sources along with products and services. This is where Tinystep is looking to make its mark, since they already have the information and community part covered and their services and products rolling out soon.
Suhail further added, “It has been a nail biting year. We’ve grown as a product, as a team and have learnt to now focus our energies on the new revenue model. We’re excited about what’s ahead and we can’t wait for parents all over the world to fall in love with everything we have planned.”
Tinystep has built strong community-focussed features including the ability to chat with trusted parents on the platform and a one stop location to store and share all baby pictures etc. which, according to Ram, is “driving user adoption.”
