Hungama.com has become the first company in the Indian digital entertainment space to cross 50 million active monthly users. This has made it a strong contender on global fronts by posing healthy competition to international players Spotify and Pandora. In the last year alone, the company registered a growth of 200% among its monthly active users.
The company also focused on integrating its services on the mobile platform that led to an increased fan base in metros, urban, semi-urban and even rural areas. Hungama saw the potential that semi-urban and rural population had and thus launched multi-lingual support in its Android app in October 2014. This too was a milestone in itself as it was the first music-dedicated app globally that was available in more than 5 languages, namely – Hindi, Tamil, Telugu, Punjabi and English.
Last year, Hungama also launched its PRO service for Android and iOS devices that allows integrated audio and video downloading for the first time in a standalone app. It also has a cache feature for music that lets users save their media and play it offline, thereby reducing data charges.
“We are glad to be the music & video service of choice for over 50 million South- Asians across the world. The milestone is the result of initiatives that we at Hungama began undertaking about 15 months ago. Over the next year, we plan to continue to build on this momentum to grow into newer markets and explore more avenues to distribute digital music and video. Hungama is on track to reach 100 million MAUs by March 2016” said Mr. Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment.
