As a part of its re-branding initiative, Jugnoo has assumed a new brand identity which includes the introduction of a new User Interface (UI) along with other features and services – as it moves forward with its plans to utilize the growth potential in various avenues.
A new brand logo was unveiled that is inspired by a magical wand capturing ‘Jugnoo’s magical and playful essence’ said a statement released by the company.
Jugnoo’s re-branding announcement comes just in time as it plans to boost its brand visibility and business reach across tier-2 and tier-3 cities over the next quarter. It intends to be the market leader in the hyperlocal space in India, and hopes to achieve the same by creating a platform where customers can ‘Get Anything Anywhere Anytime’.
“Jugnoo intends to be an instant on-demand mate for all the daily needs of its customers. Convenience is the key point on which we are expanding our business,” said Samar Singla, Founder and CEO Jugnoo.
Jugnoo also plans to make all of its service offerings more customer centric and is looking to merge Jugnoo Fresh and Jugnoo Grocery as a single service, bringing more efficiency within the brand. The hyperlocal startup also plans to re-brand its autos by introducing more avenues within rides. Users can also expect to see lots of changes in ride offerings over the next couple of months.
Singla further added, “We want to be an enabler of hyper local commerce, be it transportation or deliveries and at the same time, be a brand that uplifts millions of people socially and economically by providing them better income and life quality. The re-branding reflects our vision going forward.”