After announcing the rebranding of Web18 as Network18 Digital last year, Network18 appointed Manish Maheshwari as CEO of Network18 Digital in the attempt to re-imagine and thereby bolster its Digital proposition. In order to grow their digital properties like Moneycontrol, Firstpost, News18 and Pradesh18, the media conglomerate has proactive initiatives order to grow these platforms and seed new ideas within the network so as to claim a leadership position in digital space.
Speaking on the same, Mr. Manish Maheshwari, says, “With web becoming a passé and action moving to Mobile and further to Wearables, Augmented Reality (AR) and Virtual Reality (VR), it was necessary to reinvent ourselves and be future-ready. And that explains the power of Network18 Digital or its numeronym N18D.”
The platform caters to all sections of society and is among the largest multi-platform destinations for objective breaking news, opinions, financial data and infotainment for the evolved digital news consumer. In an effort to offer the best in digital space, the company has been continuously hiring talent from the market. Recent hires include Lakshmi Potluri, former co-founder of Jabong.com, Rajiv Singh from Flipkart and Anushrav Gulati from India TV Digital.
“We are in an exciting phase of time when changes in content consumption are happening at an accelerating rate and it is indispensable to stay relevant to the new consumers that are getting hooked onto digital platforms each day,” added Mr. Maheshwari. He further went to say, “We have brought the finest team together to bring the most innovative offerings for consumers and the recent appointments will bolster our efforts towards the same.”
N18D is an integral part of the Network18 family that is home to some of India’s most prominent TV stations in both news and entertainment genres straddling multiple languages. These include CNBC-TV18, CNBC Awaaz, CNN-News18, ETV Network and Colors. The network is partner to some of the most respected international brands, notably CNN, CNBC, Viacom and Forbes.