It seems Indian cricket team captain MS Dhoni can be score off the field just as well. According to a top company executive, Seven, the brand backed by the start cricketer has crossed $2.5 million in turnover in the first three months of its operations.
Arun Pandey, the chairman of Rhiti Group, said that the company is targeting a turnover of $10 million in the domestic market and $3-4 million from international markets by the end of this fiscal.
A close friend of Dhoni, Pandey’s RS Seven Lifestyle owns the apparel and accessories business while Dhoni owns the footwear side of the brand Seven. He is also the brand ambassador for the brand, which also Dhoni’s official jersey number when he plays for the country.
“Today’s generation has begun to embrace a much more active and health-conscious lifestyle. Seven addresses the value gap in the market,” said Dhoni.
In the first three months between April and June 2016, the footwear business has contributed 56.5% to the turnover while the rest has come from apparel and accessories.
There are plans now of the company opening retail stores across key metro markets by the end of this year besides investing in innovative designs and technology in their product line-up.
The company has also set up a network of distributors and retail points on offline as well as online platforms and is now readying to hit international markets over the next two months.
Pandey said, “We have sold our first consignment to a handful of international markets including the Middle East, Africa and few countries in South East Asia. The response has been excellent and we’re now gearing up for a formal launch in these markets, including Australia.”
