MyMuse’s Flash Sale reports ₹1.2 Crore in 24 Hours, Breaking Stigmas?
MyMuse observed a diverse range of customers participating in the sale from all corners of India, including Tier I to Tier III cities. Is there a cultural shift, and are we now prepared to discuss Sexual Wellness in India?
MyMuse, India’s leading sexual wellness brand, achieved an impressive ₹1.2 crore in revenue in just 24 hours during a flash sale that pushed boundaries both culturally, breaking stigmas and financially. The sale, which ran for a single day, was a bold experiment aimed at shaking up traditional sales strategies and accelerating MyMuse’s mission of normalizing conversations around intimacy and pleasure in India.
This wasn’t just an ordinary discount event. By turning a routine sale into a fast-paced, timed spectacle, MyMuse attracted a wide range of customers, breaking its own sales records. The sale was a milestone in making high-quality, body-safe intimate wellness products more affordable and accessible to people from all corners of India, including Tier I to Tier III cities.
It Paid Off
MyMuse took a unique approach to this flash sale, offering all its products at special prices for just 24 hours. The sale wasn’t tied to any specific holiday or shopping season, making it a standalone event that aimed to increase visibility and access to sexual wellness products. By creating a sense of urgency and exclusivity, the brand capitalized on a rising demand for intimate wellness.
MyMuse – Sexual Wellness
One key to the sale’s success was the exclusive pre-sale for newsletter subscribers. This early access strategy drove considerable excitement, with over 3,000 subscribers requesting early access and the returning customer rate doubling before the main event. On the sale day, it tripled, demonstrating MyMuse’s growing customer loyalty and the increasing acceptance of sexual wellness products across diverse demographics.
Lets talk about Sexual Wellness
MyMuse’s success is especially significant because it goes beyond just numbers—it signals a cultural shift. As a brand committed to breaking the stigma around sexual wellness in India, MyMuse has made significant strides in educating people and normalizing conversations about pleasure and intimacy. The sale highlighted that sexual wellness is no longer a niche market but a growing industry in India.
With innovative advertising, strategic customer engagement, and an impactful flash sale, MyMuse has not only shattered financial records but also solidified its role as a leader in the sexual wellness space, paving the way for continued growth and acceptance in India.
MyMuse Flick – Sexual Wellness
