Ferrari Unveils $640,000 Electric ‘Luce’ Designed With Jony Ive in Bold EV Gamble
According to Ferrari, the vehicle uses four in-house electric motors, one powering each wheel, allowing the EV to accelerate from 0 to 60 mph in approximately 2.5 seconds.
Ferrari has officially entered the EV era with the unveiling of the Ferrari Luce, a futuristic $640,000 electric speedster that marks one of the biggest transformations in the company’s history.
The new model, introduced in Rome, is Ferrari’s first-ever production vehicle without an internal combustion engine. Named “Luce,” the Italian word for “light,” the luxury EV was created in collaboration with Jony Ive and his design agency LoveFrom.
The launch immediately sparked intense reactions online, with some calling the vehicle revolutionary while others questioned whether the design still feels like a traditional Ferrari.
A Radical New Ferrari Design
The Ferrari Luce breaks away from many of the styling cues historically associated with the brand. Unlike classic two-seat Ferraris, the Luce is the company’s first five-seater EV and places a heavy emphasis on glass, space, and minimalist luxury.
Its sleek body features large glass surfaces and a futuristic cabin layout inspired by modern consumer technology rather than traditional race-focused supercars.
Social media responses were sharply divided after the reveal. Some automotive enthusiasts praised the car as a “masterclass in design,” while critics described it as overly experimental for the legendary Italian brand.
Still, Ferrari executives believe the Luce represents the future of luxury performance vehicles.
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Performance Meets Electric Innovation
Despite abandoning Ferrari’s iconic roaring engines, the Luce still delivers extreme performance.
According to Ferrari, the vehicle uses four in-house electric motors, one powering each wheel, allowing the EV to accelerate from 0 to 60 mph in approximately 2.5 seconds.
Ferrari CEO Benedetto Vigna said the project took nearly five years to develop and emphasized that every major component was designed internally.
The company claims this approach will help preserve long-term repairability and resale value, a critical factor for high-end collectors and investors.
Ferrari’s High-Stakes EV Gamble
The Ferrari Luce arrives at a challenging moment for the global electric vehicle market.
Luxury automakers, including Lamborghini and Porsche, have recently slowed down some EV plans due to weaker-than-expected demand and increasing competition from Chinese electric car companies.
Meanwhile, enthusiasm for EVs in the United States, one of Ferrari’s most important luxury markets, has cooled compared to previous years.
Even so, Ferrari appears confident that wealthy buyers will continue to pay premium prices for exclusive performance vehicles, especially those bearing the Ferrari badge.
A New Era for Ferrari
For decades, Ferrari built its reputation around the sound, feel, and emotion of gasoline-powered engines. The Luce represents a dramatic shift toward electrification and modern luxury design.
Industry analysts say the success or failure of the Luce could shape the future direction of ultra-luxury electric vehicles worldwide.
While purists may miss Ferrari’s iconic engine roar, the company is betting that innovation, design prestige, and extreme performance will be enough to redefine what a Ferrari can be in the electric age.
