Digital payments startup Simpl signs up Bigbasket and Meru among others

Simpl, one of India’s innovative payments platforms announced that Bigbasket and Meru are now a part of its network. Other new merchant partnerships include NoBroker, Fynd and Guarented.

Talking about the partnerships, Chaitra Chidanand, Co-Founder and President, Simpl, said, “The checkout flow as we currently know it is built on outdated technology, and equally outdated assumptions. By separating the buying from the paying, Simpl allows merchants to completely reimagine the transaction experience in a mobile-first world – whether it’s simplifying recurring payments or placing orders via push notifications.”

As Indians transact online with much higher frequency, Simpl shortens the checkout process by letting users conveniently transact with 1 tap. Users receive a consolidated statement of all purchases, which they can pay once in two weeks.

A combined report published by Google and BCG suggests that digital payments in India is expected to rise to INR 33,347 billion by 2020.

“Removal of OTP and password hiccups shall add a great deal to user experience. Cab facility is used twice a day by considerable number of users; payment failures and distractions in the cab booking process will reduce significantly. Meru has enabled Simpl payments across every kind of ride that can be taken on its Android and iOS platforms,” said Nilesh Sangoi, CEO, Meru.

Bigbasket’s Product Manager, Prashant Aiyar added, “We are currently testing Simpl with a select set of customers and are hoping that the ability to make 1-tap payments makes our checkout experience completely frictionless!”

As per Simpl, they have more than tripled their transaction volumes in the last quarter. Working with merchants to enable payments that are invisible, Simpl looks to offer a seamless buying experience minus all the friction that typically comes with payments.