Brij Hotels, a distinguished collection of boutique hotels, has announced the successful closure of a 4 million Series A round led by the Manipal Education & Medical Group (MEMG) Family Office, with strategic participation from prominent investors including Abhay Jain, Abhiroop Jayanthi (MD of Bain Capital), Rajendra Rao, and Prashant Deshpande. This investment marks a significant milestone for Brij Hotels, aiming to utilize the funds for strategic expansion and further strengthen its presence in the competitive hospitality industry.
The investment comes at a time when the Indian consumer landscape is evolving, with guests seeking unique experiences that blend luxury with local cultural immersion. According to a report by HVS ANAROCK, the global boutique hotel segment has experienced remarkable growth of over 50% in the last three years. Recognizing this trend, Brij Hotels aims to deliver immersive experiences in unique locations, preserving the rich heritage of each place while providing a sustainable and experiential stay.
Udit Kumar and Anant Kumar, Co-Founders at Brij Hotels, expressed their enthusiasm for the fundraise, stating, “At Brij Hotels, our commitment goes beyond providing luxurious stays; it extends to celebrating and empowering the heart and soul of our destinations – the local communities. The essence of our hospitality lies in using the original creative entrepreneurs and artisans, who preserve centuries-old traditions and sustainable practices. With the support of investors like the MEMG Family Office, Abhay Jain, Abhiroop Jayanthi, Rajendra Rao, and Prashant Deshpande, we’re on a journey to become a unique storytelling and hospitality destination, offering an authentic, well-designed experience that connects our guests with the rich heritage of each locale.”
Dr. Ranjan Pai, Chairman of the Manipal Education & Medical Group, commented on the investment, stating, “Brij Hotels’ blend of luxury and local engagement is a refreshing take for the modern traveller. We believe that under the leadership of Udit & Anant, the Brij team is creating a unique company in leisure travel.”
Brij Hotels’ portfolio includes eight operational hotels at key tourist destinations, dedicated to creating an intimate connection between luxury and locale by championing a commitment to sustainability through its unique zero-kilometer concept, minimizing carbon footprints and environmental impact. 75% of the hotel staff are locally sourced and trained from where the hotels are situated, reflecting their commitment towards community engagement and empowerment. The hotels also celebrate local art and culture, creating a vibrant tapestry within their units, and offering a completely immersive experience. Renowned for its seamless blend of heritage and luxury, Brij Hotels demonstrates a proactive approach in catering to the evolving preferences of the new generation.
