Amazon Prime membership price in India is set to become costlier by up to 50 per cent effective tomorrow (December 14). After the latest revision, the Prime membership will be costlier by Rs 500 on the annual package. The Rs 999 annual subscription plan will cost Rs 1,499. Similarly, the monthly and quarterly tariffs will also been hiked to Rs 179 and Rs 459, respectively.
The ecommerce giant has been charging the same amount since last five years. In terms of benefits, the Amazon Prime membership in India offers a slew of services which includes free delivery with select locations and items eligible for one-day or two-day delivery. Customers can also access the Prime Video catalogue that includes several Originals in Hindi, English and other regional languages. Members also get access to 70 million songs ad-free with Amazon Music, free access to a rotating selection of thousands of books with Prime Reading as well as Prime Early Access to sale events, new product launches, and Lightning Deals as well as access to global shopping events Prime Day.
Amazon’s FAQ page reads, “Currently, you can join Prime and lock in the old price as part of a limited period offer that Amazon is running. We recommend that you renew or buy Prime as soon as possible before the offer ends on December 13, 2021, 11:59 PM.”
Content consumption has grown manifold in the last few years, especially amid the pandemic. OTT platforms like Netflix, Amazon Prime Video, Disney+Hotstar, and Zee5 have seen significant growth in user numbers. Amazon Prime Video has been bolstering its play in the content space in India.
Earlier, Amazon had announced the launch of Prime Video Channels – a marketplace that brings content providers like discovery+, Lionsgate Play and Eros Now on one platform – in India.
