Kia Motors Corporation unveiled its much-awaited Kia Sonet, the all-new smart urban compact SUV. Sonet is Kia Motors latest made-in-India global product after the Seltos.
Manufactured at Kia’s state-of-the-art production facility at Anantapur, Andhra Pradesh, the new Sonet marks the company’s entry into the burgeoning compact SUV segment and sets new benchmarks with its first-in-class features.
Ho Sung Song, President and CEO at Kia Motors Corporation, said Kia Motors continues to be recognised globally through products which offer exquisite design and world-class quality, along with ‘The Power to Surprise’. “With its aggressive and modern design language, fun-to-drive dynamics and Kia’s latest high-tech features, the Sonet puts an exclamation point on our ambition to make Kia the brand of choice, especially among millennial and Gen Z consumers,” he said. “The Sonet fills a need in the growing SUV market, in India and further afield, and will attract a wider number of consumers to the Kia brand.”
Kookhyun Shim, MD and CEO at Kia Motors India, said the Sonet is made in India, for the world. “After the success of Seltos and Carnival, we are confident that Kia will revoluntise yet another market segment in India with the Sonet by addressing the unmet needs and aspirations of customers,” he said. “The Kia Sonet is designed and developed to deliver a best-in-class experience in quality, design, technology, features and drivability to attract a wide spectrum of customers across segments.”
Kia Motors Corporation, through their latest launch, Sonet, hopes to appeal to its customers and reach out to a new audience as well. Their latest SUV incorporates KIA’s DNA of emotive styling along with a premium and youthful appeal to create a strong road presence. Displaying a dynamic stance in a confident, compact body, the Sonet showcases a range of styling attributes to make it stand apart on roads around the world. This includes a fresh interpretation of Kia’s signature ‘tiger-nose’ grille, flanked by heartbeat LED DRLs (daytime running lights), shaped like the electric pulse of a heart, with a stylish front skid plate beneath. Furthermore, its sporty silhouette is enhanced by the unique design and structure of its C-pillar, matched with a wrap-around rear-windscreen.