Borges, a Mediterranean products brand, has introduced its latest innovation, the Borges Olive Leaf Infusion, at World Food India 2024 in Bharat Mandapam, New Delhi. This exciting new product promises to enhance self-care with every sip.
While olive oil has long been prized for its health benefits, including its ability to boost immunity, ease inflammation, and support heart health, Borges is now highlighting the often-overlooked power of olive leaves. Made from 100% real olive leaves and produced locally in Rajasthan, Borges Olive Leaf Infusion offers a new, health-conscious beverage option in the Indian market.
The olive leaves used in the infusion are rich in oleuropein, a compound known for its stress-relieving and blood pressure-regulating properties. The infusion is caffeine-free and contains twice the antioxidants of green tea, offering a potent dose of wellness in every cup. The infusion is available in four flavours: Classic, Lemongrass, Basil, and Mint.
Speaking at the launch, Mr. Vishal Gupta, Managing Director of Borges India Private Limited, emphasized the importance of self-care in today’s fast-paced world. “In our busy lives, filled with responsibilities and distractions, we often forget to pause and breathe. At Borges, we know what matters: YOU matter. Self-care isn’t selfish. It’s essential. The inspiration behind our newest product, Olive Leaf Infusion, is to offer people a chance to pause, reconnect with themselves, and enjoy their ‘Aha’ moments,” said Mr. Gupta.
Borges Olive Leaf Infusion is being presented as a beverage and a lifestyle choice, encouraging mindfulness and wellness. The product is readily available on Amazon and other online platforms, making it easy for consumers to incorporate this healthy drink into their daily routines.
Through this launch, Borges is promoting not only a new product but a lifestyle of mindfulness and self-care, helping people create space for their own “Aha” moments.
