Roger Sweet, Creator of He-Man, Dies at 91
May 1, 2026
Toys “R” Us Canada Wins Court Reprieve — But More Store Closures Loom
February 17, 2026
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LEGO and Crocs Launch Brick Clogs in Bold New Multi-Year Partnership
January 24, 2026LEGO and Crocs have officially joined forces in one of the most unexpected and instantly viral...
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Masters of the Universe Trailer Unleashes He-Man and Skeletor
January 22, 2026The power of Grayskull is finally back. The first full trailer for Masters of the Universe...
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Mattel Launches First Autistic Barbie in Major Push for Inclusive Play
January 13, 2026Mattel has unveiled its first-ever autistic Barbie, marking another milestone in the toy giant’s expanding commitment...
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Mattel Partners with OpenAI to Test Sora 2, the Next-Gen AI Video Model Revolutionizing Toy Design
October 7, 2025In a groundbreaking move blending creativity and technology, Mattel has partnered with OpenAI to test the...
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Barbie Designers Mario Paglino and Gianni Grossi Die in Tragic Head-On Collision in Italy
July 31, 2025The Barbie community is mourning the sudden and tragic deaths of Mario Paglino and Gianni Grossi,...
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UNO Debuts Las Vegas Social Club at Palms, Shuts Down Casino Rumors
July 16, 2025The rumors are true—sort of. Mattel’s iconic card game UNO is headed to Las Vegas, but...
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Barbie Launches First-Ever Doll With Type 1 Diabetes in Major Inclusivity Move
July 9, 2025In a possible step towards better representation and inclusivity, Mattel has unveiled its first Barbie doll...
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