Business
Wat-a-Burger set for aggressive expansion in South India
Wat-a-Burger, the chain of dynamic burger joints in India, is planning to accelerate its expansion in South India regions including Karnataka, Tamil Nadu and Kerala. The brand has gradually recovered from the pandemic affect over the period and opened 12 new stores. And in order to get back into full-swing, Wat-a-Burger has accelerated its expansion plans.
Farman Beig, Co-Founder and CEO, Wat-a-Burger, said they have been sustaining the challenging times due to considerable preference on the digital foodtech platform. “However, as things are getting better, we have decided to reinitiate the plans for physical outlet launches. We have gone aggressive with the franchise allotments in South India where the condition is better. Once the situation improves in Maharashtra, we will look at widening our footprints there too.”
Wat-a-Burger currently has 60+ outlets across the country. As per its recently announced targets, it aims at reaching a mark of 100 outlets by the end of the fiscal year. In order to achieve the same, given the current pandemic scenario, it will be focusing more on spreading its wings in the southern part of the country. Wat-a-Burger already has outlets across 16 cities and 9 states in India with a presence in all the major locations including Delhi, Bangalore, Guwahati, Lucknow, Chandigarh, Gorakhpur, Faridabad, Ranchi, Jhansi, Srinagar, Ahmedabad, Surat, Panchkula, Noida, Gurgaon, and Faridabad etc. Shifting its focus to the southern part of the country, the company will begin its expansion in Southern India – launching the first outlet in Gokulam Mall, Kozhikode, Kerala.
In comparison to the pre-COVID per day order registration tally, the brand has recovered to almost 75% already. The brand has remained more focused on penetrating tier 2 cities through its franchise model. It aspires to follow the same in South India as well, in the long term. Established in 2016 in Noida, Wat-a-Burger is a dynamic burger joint, incepted and run by young minds with a sole mission to take fresh, delicious yet affordable burgers to people. Founded by Farman Beig and Rajat Jaiswal, Wat-a-Burger soon became the largest homegrown burger brand of India, spread across 16 cities and 9 cities serving 8,000+ delicious burgers on a daily basis.
