According to the latest Quarterly Mobile Phone Tracker report by International Data Corporation (IDC), Transsion Holdings Conglomerate’s mobile brand, itel saw a four-fold growth in Q3 2016 of its mobile shipments.
The company has achieved the status of being one of the fastest growing mobile brands and is widely accepted in vast markets of China and Africa. It is present in over 40 prominent markets across the globe and has reportedly sold over 110 million itel devices since its inception.
Among feature phone brands in India, itel was ranked 6th by Cyber Media Research (CMR) and since its launch in April, they have secured nearly 2% of the overall market share in its segment. So far, the brand has recorded sales of more than 6.5 million handsets. “The exponential growth that we’ve witnessed since our entry in India has directly been driven by the massive consumer demand for our high-quality, feature-driven, value-plus offerings,” says Sudhir Kumar, CEO, itel Mobile.
itel has an extensive presence of service networks across India, currently they have more than 800 distributors with around 60,000 retailers. The company has received positive feedback from their customers and channel partners in India. “This has allowed us to establish ourselves amongst the most prominent players in the Indian mobile phone industry within a very short span,” Garg added.
By the end of the year they are looking to increase these numbers to 850 distributors and 68,000 retailers, extending the benefits of its mobility solutions including a larger consumer base in the country. Garg says, “We aim to keep up the high standards we’ve set so far and provide aspiring mobile phone owners with the most perfect tools to claim their ‘Right to Progress’.”
