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Homegrown outdoor brand, Wildcraft secures investment from PE Fund FidelisWorld



Homegrown outdoor brand, Wildcraft secures investment from PE Fund FidelisWorld

Mauritius-based, Asia-focused, technology, media, and entertainment fund, FidelisWorld announced an investment in Wildcraft, a Bengaluru-based pioneer and leader in outdoor gear, apparel and footwear in India.

Founded by Siddharth Sood, Gaurav Dublish and Dinesh Kaigonahalli, Wildcraft is considered India’s first outdoor brand. Their products are now available in 175 exclusive stores and over 5,000 multi-brand stores across 500-plus Indian cities – with manufacturing units in Bengaluru and Himachal Pradesh. Wildcraft also distributes its products to international markets across South Asia, Middle East, and Central Asia and recently did its first tie-up in Europe.

The investment by FidelisWorld complements Sequoia Capital’s backing and the recent investment by the Flipkart Group in the company that provides it a large distribution platform for its business. According to Siddharth Sood and Gaurav Dublish, Wildcratf’s co-founders, FidelisWorld’s financial and operational support will be helpful in accelerating the brand’s growth plans. FidelisWorld will leverage its global network to help Wildcraft grow its business in India and internationally.

“Wildcraft is a young and fast-growing outdoor and adventure-focused gear, apparel and footwear brand that addresses the strong consumption story for products for the outdoors. Wildcraft’s products are targeted towards solving for the unique outdoor needs, by addressing the region’s unique conditions around weather, terrain and distances. We are confident that Wildcraft has what it takes to replicate its formidable domestic position in this space globally,” said Rajeev Kalambi, Principal at FidelisWorld, who has joined Wildcraft’s Board as Director.

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