Hip Hop/ Rap
Tyler, The Creator’s “Sugar on My Tongue” Music Video Pushes Limits With BDSM, Surrealism, and Shock Value
Tyler, The Creator is once again proving there’s no ceiling to his creativity—or his willingness to shock. The Grammy-winning rapper and producer released the self-directed video for “Sugar on My Tongue”, and it’s already one of the year’s most talked-about visual statements.
The Sugar on My Tongue music video begins innocently enough, set in a stark white-tiled room where Tyler, the Creator and a romantic interest throw a rave after her parents leave. But in typical Tyler fashion, the mood takes an unexpected—and boundary-pushing—turn. Clad in a skin-tight black latex suit, Tyler, the Creator, leans into BDSM imagery, appearing on a leash before escalating into full nudity.
The most surreal moment arrives when Tyler, the Creator, performs oral surgery on himself, cutting out his own tongue. The organ is left bleeding on the floor before being “watered” and growing to an oversized state—large enough for his co-star to ride. The bizarre yet artful sequence has already sparked a flurry of fan reactions online, with one YouTube commenter summing up the collective shock: “Did not expect to wake up to Tyler going full freak mode.”
A Danceable Left Turn From Heavy Themes
“Sugar on My Tongue” is featured on DON’T TAP THE GLASS, Tyler’s ninth studio album, which dropped in July and debuted at No. 1 on the Billboard 200 with 197,000 equivalent album units—an impressive feat considering it only had four days of tracking. The album, heavily influenced by New Orleans bounce, Miami bass, and electro-funk, marks a deliberate departure from the weightier introspection of his previous project CHROMAKOPIA.
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In an interview with Zane Lowe, Tyler, the Creator explained that the goal was pure fun: “No deep album cuts, no slow emotional st—just outrageous st, inside jokes with my friends, and big fly talk. I want people to dance to this.”
The provocative visuals of the music video arrive as Tyler gears up for his feature film debut in A24’s Marty Supreme, directed by Josh Safdie and co-starring Timothée Chalamet and Gwyneth Paltrow. The film is set for a Christmas Day release, with its first trailer dropping.
With DON’T TAP THE GLASS, Tyler, the Creator, has secured his fourth consecutive chart-topping album and, once again, cemented his place as one of hip hop’s most fearless innovators. Whether fans view “Sugar on My Tongue” as art, shock-value entertainment with BDSM imgaery, or both, one thing is sure: Tyler knows how to dominate cultural conversation.
