Juicy Chemistry has raised $6.3 million in a Series A funding round led by Belgium based investment firm Verlinvest, marking the largest Series A raise in the D2C beauty and personal care space.
Pritesh Asher, Co-founder and CEO of Juicy Chemistry, said it is an incredibly exciting time for the company. “The investment will enable Juicy Chemistry to further strengthen its position as a leader in the clean and organic beauty segment. We are keen to leverage this capital for the rapid expansion of Juicy Chemistry’s thriving e-commerce platform and omnichannel distribution capabilities, to reach new and existing geographies, to hire talent, for brand building and to cater to the increasing demand for products both domestically and in the international market.”
Megha Asher, Co-founder & COO of Juicy Chemisty, said their colleagues have been the pillar of strength, and their sheer commitment and dedication to the brand has made this possible. “Its privileged position for us to be in as this new round of funding from the strongest purpose-led, consumer focused investor will tremendously accelerate our expansion plans and help us penetrate the market deeper and reach more consumers to spread the message of Organic beauty care. We look forward to building the brand full steam ahead keeping the core ethos and valued unaltered as we scale the business over the next phase.”
Arjun Anand, Executive Director, Verlinvest, said they are excited to start their journey with Juicy Chemistry, which forms part of their global effort in backing unique digital-first beauty brands for the long term. “We are impressed with Pritesh and Megha’s passion to create high quality, organic certified beauty products, and the customer love they have received. Verlinvest looks for authentic and passionate entrepreneurs who are creating a consumer revolution using their product and brand stories and we saw like-mindedness with the way Pritesh and Megha are building their business. We are very happy to partner with Juicy Chemistry and will support its development in the years to come.”
Manvitha Janagam, Investment Professional Verlinvest, said India is on track to become one of the largest beauty markets in the world. “An increasingly conscious customer is shaping the trend towards clean beauty. Megha and Pritesh with their deep knowledge of organic beauty, have been able to craft the perfect beauty brand, that strongly resonates with this conscious consumer. By emphasizing on sourcing unique organic ingredients from across the world and manufacturing at highest ECOCERT standards, they are creating nothing short of a revolution in the organic beauty segment in India.”
Juicy Chemistry was founded in 2014 by Megha and Pritesh Asher. The company offers a complete range of certified organic products across face, body and hair care, formulated with the highest quality of organic ingredients sourced from around the world.