Anand Mahindra, chairman of Mahindra Group, has invested in private capacity an undisclosed amount in SheThe People.TV, a digital storytelling platform for women founded by journalist Shaili Chopra.
The video platform is building a digital media space and ecosystem for women achievers, which will be dedicated to championing and promoting their success stories. The stories are currently offered in English and Hindi languages and driven primarily by video content.
Mahindra said in a statement, “Women need a space that quenches their intellectual hunger, engages and empowers them with relatable content. With Shaili as founder, possessing a solid understanding of both conventional and digital media over 15 years, I have great confidence that SheThePeople.TV will become a focal point of inspiration for tomorrow’s women leaders.”
“The funds will help SheThePeople.TV with its future expansion plans as it launches new initiatives including forums, events, and regional languages,” the statement said.
SheThePeople.TV has profiled stories of nearly 10,000 inspiring women since it started, who are entrepreneurs, authors, game-changers, sportswomen, corporate executives among others.
It was also an official partner for the Union government’s prime program for entrepreneurs, “Start-Up India, Stand-Up India”, in January this year and for the start-up initiative at “Make in India” Week in February.
