Business
BookMyShow acquires Burrp – India’s oldest food tech business
The acquisition includes transfer of Burrp’s key assets to BookMyShow, including employees and existing restaurant partnerships.
BookMyShow had announced earlier today that it has acquired Burrp – a Mumbai-based local food and restaurant recommendation engine. The acquisition includes transfer of Burrp’s key assets to BookMyShow, including employees and existing restaurant partnerships.
Burrp currently lists over 56,000 restaurants across 12 cities and is considered India’s oldest food tech business which helps people discover eating joints around them.
This Network18 divestment has been made to Foodfesta Wellcare Pvt. Ltd., a subsidiary of BigTree Entertainment Pvt. Lt – BookMyShow’s parent company.
“Movie going in India is a social activity and food is an integral part of it. This is where Burrp fits in for us. We are excited to have Burrp on board and look forward to benefitting from their experience, technology and partnerships to offer a superior and comprehensive offering to our users,” said Mansi Vora, Head- Mergers & Acquisitions, BookMyShow.
BookMyShow has partnered with more than 2100 food retail brands right from local city food joints to popular national chains including McDonald’s (Hardcastle Restaurants), Chaayos, Mainland China, Dunkin Donuts, Barbeque Nation, Subway, Bikanerwala etc. to cover a combined 6400+ outlets around 1100+ cinemas across these cities.
BookMyShow also offers MyCoupons- exclusive and free discount coupons that can be availed at popular restaurants and cafes in the vicinity of the cinema a user is visiting. With a validity of two days (including the day of the movie show), a user can pick up to two Free MyCoupons right after making the seat selection on BookMyShow and redeem at their preferred restaurant or café, by simply showing the received e-mail or SMS to avail fabulous discounts.
