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Watch Nucleya’s Music Video for “Akkad Bakkad”

Watch Nucleya’s Music Video for “Akkad Bakkad”

Bass-heavy music producer Udyan Sagar, better known as Nucleya, is out with a music video for his song “Akkad Bakkad” from his recent album Koocha Monster with support from Swedish retail-clothing company H&M. The video, which sees familiar faces of stage like Rahil Gilani and Satyajeet Dubey as main characters, narrates the two-faced nature of politicians. Yes, the concept does not sound entirely new and engaging but the execution of the video comprises slow motion visuals and well beat-matched cuts to fit the dub-oriented bass line in a quirky fashion.

H&M are on a current mission to scout for artistes with a catholic taste from around the world to produce high-quality music videos for them. Nucleya was the first one from the Indian indie market. Let’s wait and watch who the next Indian artist is to get caught on the H&M radar.

[avideo videoid=”PovnmDjh6jk”]

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